LGBTQ consumers cut spending at Target, Walmart, Amazon over DEI
LGBTQ+ consumers are shifting spending away from Target, Walmart, and Amazon over perceived DEI rollbacks, with close to 72% of respondents in the Human Rights Campaign Foundation's Pride in the Marketplace 2026 report reporting reduced purchases from brands seen as retreating from diversity commitments, while approximately 70% increased purchases at companies viewed as maintaining consistent inclusive policies, led by Costco, Apple, Ben & Jerry's, Delta Air Lines, and Kroger.