UK’s Belvoir Farm unveils functional drinks brand Happi
UK soft drinks firm Belvoir Farm is launching a functional drinks brand called Happi in its domestic market, with two SKUs—Happi Hydration and Happi Digestion—priced at £1.75 each and sold through Amazon, TikTok Shop, and wholesale stockists, positioning the brand to address a functional beverage market the company says forces a trade-off between health benefits and taste.